MAXIM stands for "enjoyment with heart" - true to this motto, we not only offer excellent tasting coffee, each cup of MAXIM coffee is bringing a child closer to their graduation. Every sold kilo of MAXIM coffee means one Dollar donated to the aid agency Semillas. Those donations give Colombian children from disadvantaged families the possibility to lead a life without drugs and violence. A well-founded education for those children is the basis of a better future.
The educational fund MAXIM has been established in accordance with the association for sustainable development „SEMILLAS“ (Seeds www.asosemillas.org) and the foundation „PIES DESCALZOS“ (Barefoot Foundation www.fundacionpiesdesalzos.com) set up in 1997 by singer SHAKIRA. This non-governmental organization has been carrying out programs for the benefit of the less-privileged Colombian children and those among them who are in general exposed to violence, forced displacement, inequality and social injustice.